Coca-Cola – Body Tracking Application
During the Christmas season, Coca-Cola launched an interactive advertising campaign in shopping malls, allowing anyone to embody Santa Claus, as expressed by the campaign slogan, “Anyone can be Santa.” Kapsloc developed the application that made this campaign possible.
The context
Two applications were created to meet the client’s needs, both developed using Unity, a game engine particularly well suited to interactive media.
The first application captures data transmitted in real time by a Kinect body-tracking camera and applies it to a 3D Santa Claus avatar, accurately reproducing the movements of the person standing in front of the LED screen.
The second application allows the host in charge of the activation to enter the user’s name. Together, they generate a personalized campaign visual, featuring the user’s pose and name as Santa Claus, strengthening identification with the product and its values.
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